AI-made illustration of a food creator filming a thali, not a photo.

Short answer: Treat this as an illustrative example. It is not a verified customer result. A food creator's video views grow from 75,000 to 500,000: 425,000 more views, +566.7%, or about 6.67 times the starting number. Views are not customers, so this page also lists five checks a restaurant could use, and shows what 425,000 Reel views cost at today's rate.

Read this first: illustrative example. Arjun Mehta and his food videos are made up. The figures are not real results, and no restaurant or customer stands behind them. Read the page as a worked example about measuring.

The example at a glance

Figures supplied for this illustrative example.
ItemExample value
Example creatorArjun Mehta (made-up name)
IndustryFood & Restaurants
Content categoryFood and Restaurant Reels
Service used in the exampleInstagram Reel Views
How it was usedRegular purchases as one step in a food-content routine
Starting video views75,000
Ending video views500,000
Total increase in views425,000
Percentage increase566.7%
As a multiple of the start6.67 times
StatusIllustrative, not a verified result

Overview: a food creator mixing recipes, reviews and discoveries

In this example, Arjun Mehta creates food content: restaurant reviews, cooking tutorials, food discoveries and short recipe videos. He wants selected Reels to be seen by more people.

The challenge: video promotion inside a steady food strategy

Arjun is building a consistent food-content strategy and wants video promotion to be part of his regular publishing workflow.

The strategy: promotion as one step in the publishing routine

Arjun uses InstaBoost's views service as one step in his content-promotion routine. He keeps producing food videos and reviewing their results to learn which formats earn the most attention.

How a routine could work. The example gives no steps, so these are ours:

  1. Choose the video type you want to learn about: a recipe tutorial, a restaurant review or a food discovery.
  2. Note the starting views and profile visits for two similar videos.
  3. Promote one of them and keep the other as your comparison.
  4. Add one real-world check, such as asking guests how they heard about you, before you judge the result.
Illustration of a recipe shoot in a home kitchen with a phone on a tripod, chopped tomatoes and onions, and a pan on the stove
A recipe shoot in a home kitchen. AI-made artwork, not a photo of a real restaurant. (Tap to enlarge.)

The results: 75,000 to 500,000 views

Seen as bars, the change looks like this.

Start
75,000
End
500,000

Drawn to scale. Illustrative figures.

To check the 566.7% yourself, find the gain first: 500,000 − 75,000 = 425,000 views. Divide the gain by where the creator started: 425,000 ÷ 75,000 = 5.6667. Multiply by 100 to get 566.7%. Another way to say the same thing is that 500,000 ÷ 75,000 = 6.67, so the ending count is about 6.67 times the start. Whichever form you use, it describes how views changed. It says nothing about how many people the Reel reached, what they did next, or whether any of them walked into a restaurant.

Views are not customers: how a restaurant could check

The takeaway in this example is blunt: claims about additional customers or organic reach require separate supporting evidence. A view count cannot show a person walking through the door. Here are five checks a restaurant or food creator could use alongside Insights:

  • Ask new guests how they found you, and tally every “Instagram” answer for a few weeks.
  • Name one dish in the Reel and see whether guests ask for it.
  • Compare profile visits in Insights before and after the Reel.
  • Compare sales for the same weekdays across weeks, and remember that weather, festivals and payday also move footfall.
  • Read the comments and messages. A guest who tags a friend or asks about a table is showing intent that a view count cannot.

None of these proves that a Reel caused anything on its own. Together they are far better evidence than a view count, and they are the “separate supporting evidence” the takeaway asks for.

What a food creator can compare in Insights

The example lists recipe tutorials, restaurant reviews and food-discovery videos. Each draws a different viewer, so compare each type with its own kind:

  • Recipe against recipe. A cooking tutorial and a restaurant review draw different viewers, so a fair test sets one tutorial beside another.
  • Saves. A recipe someone saves is often a recipe they plan to cook, which says more than a passing view.
  • Comments that name a dish or a place. Read them. They show what people actually wanted to know.
  • Profile visits. A visit means a viewer wanted more than the one video.

Write each number down on the day you post and again a few days later, so every video is judged over the same window. A fair comparison matters more than a big total.

What 425,000 extra views would cost at today's rate

The order form listed Reel views at ₹17 per 1,000 on 11 October 2026, and its smallest order was 100 views, which costs ₹2. Totals are rounded to the nearest rupee. The table shows common quantities and the 425,000 extra views from this example.

A reference, not a receipt: nothing in the example says what was bought or paid. Rates may change.
Reel viewsPrice at checkout
100 (minimum order)₹2
1,000₹17
10,000₹170
100,000₹1,700
425,000 (the example's extra views)₹7,225

For every service and rate, see InstaBoost pricing. The buy Reel views page explains how an order works.

Check the live Reel views rate

Key takeaway

Takeaway from this example: Food creators can compare recipe tutorials, restaurant reviews, and food-discovery videos to identify formats worth developing further. Claims about additional customers or organic reach require separate supporting evidence.

Know the rules before you order

Before you order, know that Meta's spam policy lists buying engagement, including views, as something it does not allow. No page, ours included, can promise how Instagram will treat your account. Treat any order as a small test, and measure real-world results separately.

Common questions about this example

Is Arjun Mehta a real customer?
No. Arjun Mehta and his food videos are made up for this example. There is no real restaurant, customer or account behind the figures.
Do 500,000 views bring customers to a restaurant?
A view count cannot show that. The example's takeaway says claims about additional customers or organic reach need separate supporting evidence, such as guests telling you they found you on Instagram. Views measure how often a video was seen, not who came through the door.
How much do 425,000 views cost?
Using the ₹17 per 1,000 rate from the order form (11 October 2026), 425,000 views cost ₹7,225. The example does not say how much was bought, and prices can change, so look at the live total.

More Reel views examples

Travel creator: 4,200 to 20,000 views (example)Fitness creator: 12,500 to 100,000 views (example)Fashion creator: 35,000 to 250,000 views (example)Comedy creator: 120,000 to 1,000,000 views (example)

Keep reading

All five Reel views case studies (illustrative)Reach vs impressions vs viewsInstagram Reel views and Reels growth guidesReel views service and live rateAll InstaBoost case studies (illustrative)

Ready to grow your Instagram?

Pick a quantity, paste your public Reel link and read the live total before you pay. Start small, and judge it on your own Insights.

Open the Reel views order form