The one official number, and everything else
Start with what is actually confirmed, because it is a very short list. Instagram's own Help Centre states that to reduce spam, nobody is allowed to follow more than 7,500 people in total. That is a lifetime ceiling on your following count, not a daily one.
That is it. That is the only follow-related number Instagram publishes.
There is no official Instagram unfollow limit per day. No official follow limit per day, no official like limit, no official comment or DM limit. Instagram deliberately keeps these thresholds unpublished, because publishing them would tell spam software exactly where the line sits.
So every "150 follows per day" table you have seen — including ours below — is community-reported. It comes from creators and tool-makers noticing where accounts start getting blocked. It is useful, but it is not a rulebook, and anyone presenting it as official is guessing with confidence. The limits are also not the same for every account: a brand-new profile and a four-year-old profile with real activity are not treated the same way.
Instagram unfollow limit per day: our caution table by account age
Here is the table, with the health warning attached rather than buried. These are caution lines we suggest staying under, built from widely reported community experience. They are not Instagram's numbers, because Instagram does not publish any.
| Account age | Follows per day | Unfollows per day | Likes per day | Comments per day | DMs per day |
|---|---|---|---|---|---|
| Under 1 month (new) | 15–20 | 15–20 | 50–100 | 10–15 | 10–15 |
| 1–3 months | 30–50 | 30–50 | 100–200 | 20–30 | 20–30 |
| 3–6 months | 60–100 | 60–100 | 200–300 | 30–50 | 30–40 |
| 6 months and older, active | 100–150 | 100–150 | 300–500 | 50–60 | 40–50 |
Two rules matter more than the numbers. Spread them out: 100 unfollows across a day is a very different signal from 100 in four minutes, and speed gets accounts blocked faster than totals do. Leave gaps of 30 to 60 seconds and take long breaks. Do not sit at the ceiling daily: a number you can hit once is not one you can hit every day for a month, so live in the lower half of your row.
Why this table is a caution line, not a rulebook
Instagram's system is not counting to a fixed number and stopping you. It is scoring how much your behaviour looks like software. Several things move that score, and none are on the table above:
- Account age and history. Two years of normal posting buys more room than a profile made last Tuesday.
- How fast you act. Perfectly even gaps between actions look automated. Humans are irregular.
- Third-party tools. Anything acting on your behalf, especially anything you gave your password to, raises the score sharply.
- Device and network changes. A new device or a sudden change of location adds suspicion.
- Recent warnings and reports. If you were blocked last week, or people you followed reported you, your room is smaller.
This is why two creators can do the same 120 unfollows and only one gets blocked. The number was never the whole story.
The follow-unfollow trick, and why it breaks accounts fastest
Plenty of Indian coaching pages and reels still teach this: follow 200 accounts in your niche, wait two days, unfollow everyone who did not follow back, repeat. It is sold as free growth.
It is the single fastest way to collect an action block, for three reasons.
One: it doubles your action count. Every follow eventually becomes an unfollow, so the pattern generates twice the actions of plain following. You hit any ceiling twice as fast.
Two: the pattern is obvious. Follow-then-unfollow-in-48-hours, repeated in cycles, is one of the easiest shapes for a system to spot. Real people do not do that.
Three: the followers it gets are the worst kind. People who followed back out of politeness do not watch your reels, do not save, do not share. Your follower count goes up and your engagement rate goes down, which quietly reduces how many people see your next post. You end up worse off with a bigger number.
The people teaching it are usually not doing it themselves. If a growth trick was reliable, the person teaching it would be too busy using it. If your account is already blocked from following, our guide on fixing an action block in India covers what to do in the next 24 hours.
Other actions that count against the same budget
Follows and unfollows are not measured alone. Likes, comments, DMs and story reactions all draw on the same trust budget. Traps worth knowing:
- Identical comments. Ten "Nice post" comments in a row read as automation, even typed by hand.
- Cold DMs. Messages to people who do not follow you are watched far more closely than replies, and a batch of them is a fast route to a messaging restriction.
- The same link to many people. Treated as spam behaviour.
- Rapid-fire liking. Forty posts in two minutes from one hashtag feed is a classic bot signature.
- Bulk unfollow apps. Anything clearing hundreds of accounts in one tap is doing exactly the thing that triggers the block, faster than any human could.
If you have read enough and just want to start, you can place a small first order — pick the service, paste your public link, and pay in rupees by UPI. No password is ever needed.
What an action block actually feels like
You will know it by the message, not a notification: usually "Action Blocked" or "Try Again Later" when you tap follow, unfollow or like.
Most first blocks are temporary and clear in a few hours to a few days. Repeat blocks last longer, and tapping the button again and again to test it makes things worse. The right response is boring: stop the action completely for 24 to 48 hours and keep using the app normally. Do not switch to a VPN, do not log out and back in repeatedly, and do not open a second account to continue the same activity.
Safer ways to get the same result
People run follow-unfollow to get two things: to be seen by new accounts, and to have a follower number that does not look empty. Both have calmer routes.
To be seen: reply thoughtfully in the comments of larger accounts in your niche. A useful comment on a busy post does more than 200 follows and costs nothing from your action budget. Collaborate on a reel. Post at a rhythm you can hold. The unglamorous version is in our organic growth guide for 2026.
For the number: this is where people use a panel, and we should be straight about what that is. Our followers are ₹750 per 1,000 with a minimum order of 50, so the smallest order is about ₹38. You pay in rupees by UPI, and we need only your public username — never your Instagram password. Delivery is drip-fed rather than dumped at once, and it is refill-backed. The full card is on our buy Instagram followers India page.
The honest framing: buying engagement is against Instagram's Terms of Service, and it does not fix a content problem. What it does is stop a new visitor bouncing off an empty-looking profile — social proof next to real posting, not a replacement for it. The Hindi walkthrough of both routes is in Instagram followers kaise badhaye.
If you already got blocked today
- Stop. No follows, unfollows, likes or comments for at least 24 hours. Testing the button extends the block.
- Remove third-party access. Settings, then Apps and Websites, and revoke anything you do not recognise.
- Change your password if you ever gave it to a growth tool, and turn on two-factor authentication (a second login step with a code, so a stolen password alone is not enough).
- Stay on your usual device and network. Switching adds suspicion at the worst moment.
- When it clears, restart at half. If you were at 120 unfollows a day, come back at 50 and build up over a fortnight.
The pattern behind all of it is simple. Instagram is not counting to a number; it is asking whether you look like a person. Act at a pace a person could actually keep up, and the limits stop being something you need a table for.
