Short answer: We cannot tell you what Instagram will charge you to boost a post, and nobody honestly can. You type in your own budget inside the app, and what you get back for it is not a fixed rate anyone outside Instagram can quote. Any site giving you a firm rupee figure is guessing. What we can price to the rupee is the other thing people usually mean when they say boost: 1,000 reel views is ₹17, 1,000 likes is ₹84, and 1,000 followers is ₹750. Unlike a boost, none of that buys you reach.
What the Boost button actually is, and what it is not
Open one of your own posts on Instagram and, if your account is set up as a business or creator profile, you will see a button that says Boost. Tapping it turns that single post into an advertisement. Instagram then shows it to people who do not follow you, in their feed or between reels, for as long as you keep paying for it.
That is the whole product. A boost rents attention. You choose how many days it runs and how much you are willing to spend, you pick a rough audience (age range, city, a few interests), and the post gets shown to strangers until the money you put in runs out. When it runs out, the showing stops.
What a boost does not do is change any number on your profile. Your follower count sits exactly where it was. Your like count only moves if the strangers who see it happen to tap like on their own. A boost is rented reach, not a better-looking profile. Those are two separate things, and most people typing this question into Google are quietly weighing up both at once without noticing they are two questions.
This matters because the two cost in completely different ways. One of them we can price for you to the rupee, right here on this page, with no estimating. The other one we genuinely cannot, and the next section explains why we are not going to pretend otherwise.
Why we will not quote you a rupee figure for Instagram's boost
Search this exact question and you will find pages happily telling you a boost costs some precise amount per day, or some precise amount per thousand people reached. Treat those numbers as decoration. We do not set that price, we never see that money, and we have no way to look up what you personally would be charged.
Here is the part that is both true and useful: you set the budget yourself. Instagram does not hand you a price list to choose from. Inside the app you enter what you are willing to spend and how many days you want it to run, and that number is your cost. If you say ₹100 across two days, you spend ₹100. That is the only figure anyone can promise you, and you are the person who decides it.
What nobody outside Instagram can promise is what comes back for that ₹100. How many people see it, how many tap through, how many follow you afterwards, none of that is a fixed rate. It moves with your audience, your city, your photo, your caption, the time of year, and plenty we have no visibility into at all. A figure copied off somebody's blog is not your figure, and treating it as a budget is how people end up disappointed.
So we are going to do the opposite of guessing. Below is what we charge, written out in rupees, for the things we actually sell and can therefore stand behind. Every number is the live rate on this site today. If you came here to work out a budget, this at least gives you one half of the picture with nothing estimated in it.
What you can price to the rupee: our rates, written out
These are our published rates. They are quoted per 1,000, and you can order far less than 1,000. The price simply scales down with the quantity.
Instagram reel views — ₹17 per 1,000. The smallest order is 100 views at ₹2. Five thousand views is ₹85. Ten thousand views is ₹170. This is the cheapest number on the site by a wide margin, which is why it is the usual first thing people try.
Instagram likes — ₹84 per 1,000. The smallest order is 100 likes at ₹8. Five hundred likes is ₹42. Two thousand likes is ₹168.
Instagram followers — ₹750 per 1,000. The smallest order is 50 followers at ₹38. Two hundred followers is ₹150. Five hundred followers is ₹375. Follower orders are the only ones that carry a 30-day refill guarantee, which we come back to further down.
A few others run on the same basis: story views at ₹420 per 1,000, saves at ₹420 per 1,000, shares at ₹17 per 1,000, and reposts at ₹750 per 1,000. Payment runs through Razorpay, so UPI, Google Pay, PhonePe, Paytm, debit card, credit card and NetBanking all work. There is no signup, no Instagram password, no login and no OTP (the one-time code apps text you when you sign in). You give a public username, you pay, and that is the whole transaction. Delivery starts within minutes and is drip-fed, meaning spread out across hours rather than dumped in one lump, finishing inside 0 to 24 hours.
See what your quantity costs →
Reach you rent for a week versus a count that stays
This is the real difference between the two, and it is worth being blunt about it. A boost is a rental. While the budget is live, more people see that one post. The day the budget ends, that stops. The post settles at whatever it reached, and nothing carries forward except whatever follows or likes those strangers chose to give you unprompted.
Social proof works the other way round. If you order 500 followers for ₹375, the count on your profile goes up and it stays up. It is still there next month when a customer taps your name from a WhatsApp forward. It is there when somebody finds you through a friend's story at eleven at night. You paid once and the number kept sitting there doing its job.
Neither is better in the abstract, because they answer different questions. A boost answers "how do I get this post in front of people who have never heard of me". Social proof answers "once somebody does land on my profile, what do they think in the two seconds before they decide whether to scroll away".
That two-second judgement is the honest and complete case for what we sell. A new visitor glances at the follower count, the view number on your top reel, the likes under your latest post. They are not reading your bio carefully. They form an impression fast and then follow, message, or leave. Changing what they see in that glance is the entire thing we do. We are not going to dress it up as anything larger.
When boosting is genuinely the better spend
If you have something specific to say to people who do not know you yet, boost it. A festival offer with a real discount attached. A new shop opening in your area. A workshop with a date and a limited number of seats. These are messages with a deadline, aimed at strangers, and rented reach is exactly the right shape of tool for that job.
Boosting also makes more sense when your profile is already in decent shape. If you have a few thousand followers, you post most weeks, and your DMs already carry real questions from real people, then how the profile looks is not your problem. Your problem is that not enough new people are seeing it at all. Adding to the follower count will not solve that. Paying for reach might.
It is also the better choice whenever you can measure what happened. If you are selling something with a link, and you can see how many people used that link, you can tell whether the spend worked and decide about the next one with evidence instead of a feeling. That feedback loop is worth more than any general advice on a page like this one, ours included.
We sell social proof and we are telling you to consider spending your money elsewhere. That is deliberate. If we take ₹750 off you for 1,000 followers when what you actually needed was reach for a Sunday sale, you will not come back, and you would be right not to.
When social proof is the better spend
Now the other side of it. Social proof is the better spend when people already reach your profile and then do nothing once they get there. If you send your Instagram link on WhatsApp, hand out a card with your handle printed on it, or get tagged by customers, then getting seen is not your bottleneck. What happens at the profile is.
The classic version of this is a new page. Forty followers, six posts, three likes on each. Everything on that page might be good. Nobody stays long enough to find out, because forty followers reads to a stranger as "nobody has vouched for this yet". Two hundred followers at ₹150 does not make you popular and will not pretend to. It makes the page look like a page that exists, which is a low bar you are currently not clearing.
The other common case is a reel you actually believe in. A reel sitting at 40 views looks ignored no matter what is inside it. A thousand views costs ₹17 and five thousand costs ₹85. That does not push the reel in front of anybody new, and we are not claiming it does. It changes how the next person who lands on it reads the number underneath.
It is also cheap enough to test without holding a meeting about it. The smallest reel view order is ₹2, the smallest like order is ₹8, and the smallest follower order is ₹38. You can try all three and find out how you feel about the result for under ₹50 in total, which is a far smaller commitment than most people assume before they read a price list.
The uncomfortable part: neither one fixes a weak profile
Here is what neither a boost nor a bought count is going to do for you, and you should read it before you spend anything at all.
Bought followers are real accounts, but they are not an audience. They will not comment. They will not buy anything from you. They will not send your reel to a friend. If the picture in your head is 1,000 followers who slowly turn into 1,000 customers, that is not what ₹750 buys, and we are not going to let you walk into the order thinking it is.
Some of them drop off. That is normal, and it is exactly why follower orders carry a 30-day refill guarantee: if the count slips inside that window, we top it back up. Nobody can honestly promise a number that never moves, and a seller who does is telling you what you want to hear.
Buying followers is also against Instagram's terms of service. It is legal in India and it is not a police matter, but it does break the platform's own rules, and anyone assuring you that Instagram has no possible way of knowing is selling you a story rather than a service. We would much rather you place the order with that fact sitting in front of you than find it out afterwards.
And the plainest one of all: a profile with 5,000 followers and nothing posted since April looks worse than one with 300 followers and a post every week. Numbers buy you a second look. What is actually on the page decides everything that happens after that. A boost runs into the same wall from the other direction, because paying to show a weak post to more strangers only gets it ignored by more strangers.
How to decide with the money you actually have
Say you have ₹500 and you are honestly unsure which way to send it. Here is how we would think it through, still without pretending we can quote you Instagram's side of the equation.
Ask one question before anything else: is the problem that too few people arrive, or that the people who do arrive fail to stay? If almost nobody is arriving, no follower count fixes that, and the money belongs in reach. If people do arrive from your WhatsApp status, your visiting card or a friend's story, and still nothing happens, then the profile is where the failure is. That is where ₹500 goes a long way with us: ₹375 buys 500 followers, and the ₹125 left over covers 1,000 likes at ₹84 and 1,000 reel views at ₹17, with change.
Split it if you cannot choose. There is no rule saying you must pick one lane. Put a small amount into the count so the profile stops reading as empty, put the rest into a boost on the one post you would genuinely want a stranger to judge you by, and then look at what actually happened before spending anything more. Deciding twice with information beats deciding once with a guess.
Whatever you settle on, do two things first. Make sure the account is public, because a private account cannot receive anything at all and follow requests just sit there pending while you wonder what went wrong. And have something worth landing on. One decent recent post beats a padded number every single time. When you are ready with us, all you need is the public username and a payment method, and if something goes wrong, support@instaboostpanel.com is a real inbox with a person behind it.
Order with just your username →
Frequently asked questions
Related guides
Ready to grow your Instagram?
Public username and a payment method. No signup, no password, nothing else.
Start Growing Now →